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Soft Drinks and Alcohol.

Soft Drinks and Alcohol , Modern drinks introduce carbon dioxide for carbonation, but there is some speculation that alcohol might result from fermentation of sugars in a non-sterile environment.

It’s not just online alcohol sales that are up. Total domestic liquor sales at retail outlets like grocery and package stores – which does include alcohol ordered online – were up 25% in the week ending April 4 compared with a year ago, according to market research firm Nielsen. That’s ahead of the 22% surge in retail sales the firm estimates would be necessary to replace sales from the collapsed market that includes restaurants and bars.

Carbonated soft drinks belong to the non-alcoholic beverage industry. This industry produces regular and diet fizzy drinks, juice, bottled water, sports and energy drinks, and hot and iced coffee and tea. The market leaders in this industry are The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple.

The Coca-Cola Corporation and Pepsi-Co have been long-term competitors. Pepsi has been using the famous “Pepsi challenge” as a promotional slogan since 1975. The challenge was originally a taste experiment where consumers were invited to try beverages out of two blank cups—one filled with Pepsi Cola and one containing Coca-Cola. Consumers were asked to compare the two drinks and pick the one that they preferred. Pepsi Cola was the winner.

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